Wednesday, January 30, 2008

Color Context


The first object, or rather group or objects, is extremely brightly colored candy in the shapes of various assorted pieces of fruit. They are clearly very artificial colors, only roughly based off of the original fruit. They are however effective in attracting attention, particuarly for children as a target audience. They are cute inexpensive small pieces of candy in a dispensing machine of about a child's height. In these candies, the particular color clearly does not make a difference in the actual taste difference, so it is obviously only there for attracting buyers. The colors present here, such as canary yellow, and cerulean blue are fairly fast, energetic colors, likely intended to make the buyer want to grab some candy and go. They are not muted earthy tones, but instead rather frenzied and lively, and the entire assortment seems quite chaotic. Overall, these candy colors are meant to quickly grab the viewer's attention to buy some, then continue with their shopping.

The second object is an arrangement of pink and white roses, as well as red and white roses. With this color combination, Valentine's day immediatly springs to mind. These colors are actually natural, since they are on real flowers, and they certainly imply love and caring, since people give each other roses on Valentine's day to show those exact emotions. In this situation the red certainly does not infer "anger" or "danger", but instead affection. The white contrasts aesthetically well with the red or pink, but it also ads a slight angelic quality. These colors when used on flowers clearly indicate love and attachment, quite the opposite from any red danger signs for example.